Whitney Benefits, a Sheridan, Wyoming-based organization established in 1927, recently underwent a significant digital transformation with the help of Big Shifter, LLC. The organization, known for providing interest-free student loans and supporting educational programs at Sheridan College, faced challenges with an outdated website that lacked self-management capabilities.
Recognizing the need for a modern, user-friendly website, Whitney Benefits issued a Request for Proposal (RFP) for a comprehensive website redesign. Big Shifter successfully bid on and won the project, beginning an exciting collaboration.
Website: whitneybenefits.org
APPROACH
The primary goals of the redesign included:
Big Shifter’s expertise in creating high-end designs, user-friendly interfaces, and conversion-focused strategies made it an ideal partner for this project. The redesign process involved close collaboration between Big Shifter and Whitney Benefits to ensure the new website accurately reflected the organization’s mission and values while providing an intuitive platform for administrators and users.
SOLUTION
The project was not without its pivots. Several elements changed during the project, but through our tight communication with our client; we could discuss options and ensure that the work could progress without jeopardizing the project. Here are a few of the project elements that ‘moved the goalposts,’ so to speak:
- The project was slated for a four-month effort. However, the client’s current hosting provider informed our client that they would no longer be hosting their site, and the project length was truncated to about two months.
- Late in the project, the client hosting provider informed us they would no longer be hosting their domain name, so Big Shifter switched into high gear again to get that domain name moved right before the site launch.
- The client decided to do a brand update through another designer in the area, which Big Shifter needed to implement late in the project.
We launched a new website based on the WordPress templating system, Kadence WP. The client could initially select the template they wanted to start with, and Big Shifter customized it to ensure a bespoke design.We successfully launched a new website based on the WordPress templating system, Kadence WP. The client could initially select the template they wanted to start with, and Big Shifter customized it to ensure a bespoke design.
“We thought your customer service was excellent and you went above and beyond to truly teach us about the website building process so that we understood why you were doing what you were doing more fully.” – Whitney Benefits
SUMMARY
- Site Migration to WordPress
- New Theme Design and template structure
- Implement Branding design from the designer
- Manual Content Migration from Static Website
- Domain name move and configuration services
- Training, Hosting, and Support
- Search Engine optimizations and re-submittal
- WCAG/ADA site scans and ensuring the site meets WCAG 2.1AA standards
- Domain moving to new host and name configuration services
Ready to Shift Gears?
Let us know if you need a new website, new branding/logo, or need to refresh your existing website.